When designing effective websites for accountants it’s essential to take some time to “SEO”, or Search Engine Optimize, them so your site will rank properly organically in search engines like Bing. This won’t be everything you can possibly understand, just some basics that you can make use of fast and easy. Because it will get the majority of your hits launch your SEO efforts on your home, or “index”, page.
About Keywords
If you spread yourself too thin your SEO will fail so don’t try to take over the world with one web page. Instead of trying to think of every keyword that could possibly describe your business just focus on a few that you think will get the best results. Include your town and state as search terms. Local searchers will need to use them to find local businesses and if you don’t include them your results will be lost among millions of other accounting related pages. Next up is your profession. Many people will search for you using keywords like accountant, accounting, and CPA. Next, think about the products and services you offer; tax prep, audits, etc; and use those as keywords. And when I say keyword it can be multiple words like tax preparation. I would recommend choosing two, maybe three of the following keywords:
- Accounting
- CPA
- Accountant
- Accountants
- Tax Preparation
- Business Planning
- Financial Planning
- Audits
Don’t forget to include your city and state. This is extremely important. I know it can look a little sloppy but when writing about your state consider using the abbreviation wherever possible. Most people searching by state use abreviations rather than writing out the full state name. Here’s a good example keywords for a hypothetical accounting website in Florida.
- Orlando
- FL
- Florida
- Accounting
- CPA
- Accountant
- Tax Preparation
Write Original, Relevant Content
Using the keywords you’ve chosen write some original content for your home page that includes each of your keywords 4 – 5 times and is 400-600 words in length. Search engines and visitors alike prefer short, bite-sized paragraphs so avoid getting too verbose. A really good SEO strategy is to write a paragraph dedicated to the subject of each of your keywords. Search engines pay particular attention to the very beginning and very end of your article. This means keyword appearing in the first or last few sentences will score slightly better than the others.
Create Headlines and Use Keywords in Them
Write a headline for each of your paragraphs and use your keyword each headline. Instead of just bolding the headlines apply keyword rich header tags. Each page should have a single H1 tag for the main title and the paragraphs should have H2 or H3 headlines. If you have more than one H1 tag on your page the site will look spammy to the search engines and you’ll lose the benefit. You’ll find header settings in your websites page editor.
Title Tags and Keywords
Use your keyword(s) in your page title and format it like this. Each page can have a unique title tag, but as usual your welcome page is the most important. Page titles can be long, but the search engines will ignore everything after the first seven or eight words. Don’t use your firm name as the page title. You won’t have any trouble ranking well for your firm name so reserve your page title for your more competitive keywords and if you absolutely must include your firm name place it last. Your page title should look something like this…
Syracuse, NY Accounting: New York Accountant & Tax Preparation- Hypothetical Business Services, LLC
“Link Sculpting”
It’s important to show the search engines that you have other pages related to your keywords. The best way to do that is to add simple, keyword rich text links to relevant pages on your site. For example you might decide to optrimize your welcome page to the keyword “Business Planning”. In order to show the search engines that this is an important keyword to you you’ll want to add a text link to your home page with that keyword in it and mapping to a page called “Strategic Business Planning”.
Pics & Alternative Text
Have a nice photo of a popular landmark that is located near your business? Add it to your home page to help visually localize your website to your physical location, then add your location keywords to the image alt tags. An “alt” or “alternative text” tag can be added to an image by examining the image in your website’s page editor.
Websites for accountants are not that hard to optimize. You only need to know a few fundamental tips and how to implement them to your website. You may have noted that this article doesn’t breach the subject external linking strategy at all, and there is no doubt, these links are the leading factor for winning good rankings. This isn’t meant to be a thorough treatment of SEO, but a brief primer on the easy stuff you can do to get Google and Bing to notice your site.
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Filed under Accounting, Bookkeeping by on Jul 1st, 2011. Comment.
Your motorcycle is more than just a machine. It’s your freedom, your mobility, an expression of your personality. It’s also practical. You need it to get to work and other places. Any car or motorcycle is a major investment for most of us. The risk of financial loss is part of owing any vehicle. It can get stolen or vandalized. Accidents cause even more damage, especially for motorcycles, which don’t fare as well in crashes. Fortunately you can afford to repair or replace your bike if you buy motorcycle insurance ahead of time.
Motorcycle insurance is a wise investment, since it provides protection for your motorcycle and you. Every time you take your bike out, whether it’s to race on a track, or to ride to the store, you face the risk of an accidental collision. All it takes is a moment of carelessness, either on your part or someone else’s. Motorcycle insurance is a must to protect your investment in your bike. More importantly, it covers medical expenses in case you or someone else are injured.
There are three main types of coverage to look for – personal injury, investment coverage and liability. Just having the minimum insurance required by your state is not enough. You need to make sure that you’re covered for what you think you are. The last thing you want after an accident is to find out that something you thought was covered isn’t included in your policy.
Personal injury coverage is of paramount importance. Look at the policy carefully. What is the cap on medical expenses? Is it enough in the event of a major accident? Will they pay for lost wages if you can’t work? Are passengers covered?
Investment coverage is the insurance on your motorcycle. If your bike is damaged or destroyed, this insurance should pay to repair or replace it. It’s very important to look at the caps on this coverage. Also, ask what hazards you are covered against. Some policies might cover you in case of an accident, but not for theft or vandalism. Some even pay for repairs in the event your motorcycle breaks down.
Liability insurance covers you for any damage caused to others in the event of an accident. If you are responsible for a crash and the other party has vehicle damage or injuries, they could sue you for those costs. Most states require you to carry a minimum amount of liability insurance, but it’s pretty low. Take a look at the coverage amounts offered, and think about whether they’re sufficient to cover damages that might occur. The other party could still sue you if you have insurance but it’s not enough to cover their damages. You may consider your own financial situation – how sue-able you are – in deciding how much liability coverage you need.
The better the coverage you get, the higher the premium will be. You will probably choose not to get the most expensive policy with the highest coverage limits. But you need to know exactly what isn’t covered on the policy you choose. That is an expense that you will pay out of your pocket in the event of an accident. Often you can save enough money by increasing deductibles to raise the coverage limits. This way your insurance covers you in a catastrophe.
Take the time to do your research before you select a motorcycle insurance policy. There is a wide range of options and a wider range of premiums. Doing your homework up front will save you money and more importantly, make sure that you have the coverage you need if anything goes wrong.
Written by Coleen Smith Motorcycle Insurance Comparison Online Motorcycle Insurance Quotes
Filed under Finances by on Jul 1st, 2011. Comment.
Even without the recent increases in food prices, are you spending more money than you need to when shopping for your groceries? Chances are if you regularly buy your groceries at the local grocery store or supermarket without a well thought out approach to cut cost, you are spending more money than you know.
Saving money shopping for groceries is more than clipping coupons. It takes a bit of knowledge and a lot of planning. But once you learn and understand the basics of the grocery game, it is not hard to develop a strategy to save money every time you do your grocery shopping.
Here are a few tips to keep in mind when planning your next grocery shopping trip:
Shop with a list: Take an inventory of your home pantry and make a list of the items you need at the grocery store. The list will help your avoid buying duplicate items or items you don’t need that may go to waste.
Don’t shop hungry: Don’t go food shopping on an empty stomach. If you do, everything in the store will tempt you and you may find yourself go astray from your shopping list. If you go shopping between meals, you might want to consider eating a small snack before you go to curb your appetite.
Shop alone if you can: Don’t take your children or spouse with you on your grocery shopping trips – unless they are trained in for the grocery game. Those extra “helpers” can thrown you off track and add extra items that are not on your list.
Use unit pricing to determine the best deals: Use the unit price to make it easier to determine the best price when comparing different sized items. The unit price can tell you if a larger size is actually more economical than a smaller size item. Generally, larger packages cost less per unit than smaller packages.
Don’t buy precut items: You pay a premium for the convenient of having meats, cheeses and vegetables precut for you. Save money by buying whole chickens, whole vegetables and block cheese and cut them up yourself at home.
Look for the unadvertised mark downs: Don’t be inflexible with your shopping list. Be prepared to take advantage of in store specials that you didn’t know about. This takes some practice. Be flexible with your menu and be able to take advantage drastic markdowns on fresh meat or vegetables that are about to go out of date but are still perfectly good if cooked and eaten as soon as possible.
Check the receipt for errors: Stores are run by human beings and mistakes happen. Watch for mistakes at the check out and you just may end up getting free groceries.
Don’t forget to pick up your rain checks: It is actually a good thing when a store runs out of an advertised sales item. Take advantage of it and lock in the saving with a rain check from the store.
Saving money on your grocery bill is not that difficult but it does need planning and discipline on your part.
Save money on grocery bills by using coupons from online grocery coupons websites. Buying your groceries with coupons can save you hundreds of dollars a year. Visit www.couponsforgroceriessite.com for more ideas on where to find free grocery coupons to print from home.
Filed under Finances by on Jul 1st, 2011. Comment.

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